How effective is the combination of your main product and ancillary texts?

The colours we chose to emphasise in our video are reds and pinky tones, this was also present in our ancilary tasks of red and pink to make it a common occurance and also to make sure they were correctly related. The effects of the red and pinky tones were so that the audience would make a relation between this and could start to decode the meaning of the video, without seeing it. Red represents lust, sex, danger, and also has relation to the red light district (our actress is a prostitute), and the tradition of a prostitute having a red light on in her room. The colour pink is used to emphasise romance, love, feeling, and femininity, which emphasises the other part of our video, as she is in a dream. These colours are present in all of our ancillary tasks, and are the main emphasis of our products in concern of colours: This then helps to add to the brand identity of our products. 

The images used in our advert were screen shots of the music video as an unfinished product, as we wanted to put something more into our video, without giving too much away in our ancillary tasks, so therefore we chose to leave the last bit of filming out. The image used in our cd cover was also taken whilst filming our first part of the music video. This means that in concern of images, they are all correlated. The types of fonts we decided to use were on the fireworks program, as we found that finding a font from the internet that would match which we wanted, which would be to be simple and classic, was very difficult to cut out the background and insert it, especially when we had alot of writing to place on the CD cover in loads of different places. Therefore we came to a group decision of a classic font which we thought suited the choice of song and the label we wanted to create for it. This font was then used on the advert and also the CD cover/digipak. This was to ensure that they matched eachother in concern of the style we chose.

The brand identity we as a team beleive we have created for our pieces is artistic, as they match our artistic needs and our expectations. We made sure we were able to use some of our artistic skills, and make it classy and edgy aswell as being contraversial, outlining a different subject to most music videos. (we wanted ours to be a little like this, in concern of style, but less in your face) This would mean our intended effect would be to match the song with the ancillary products and also main product, in concern of the mood they set and the meanings that they represent, using the colours and fonts this was how we did it, also interlinking pictures from our video so that the audience is aware of the main character and it being about her life.

The package as a whole has the same font, colour scheme and stylised layouts, so it could be said that they all interlink with eachother and match eachother's profiles. The target audience would be one of which is interested in alternative music, and has similar a similar interest in art. The age can vary depending on how each audience decodes the meaning of the products, for example, some (such as younger people) may have a sympathetic view on our character, whereas an older audience may feel as though she is to blame for her ways, but this is due to individual differences and people will claim from the products what they please, and may have our intended effect, or may rebel against this. The products would be placed in upcoming and cultural places, such as the cultural capital of Liverpool/ cultural quater of S-O-T, Manchester, London, based around arena's and band venues, which is aimed at the main audience. Adverts could also be seen on websites related to festival/concert/gig searchs. The video would be seen on music channels such as Q, KERRANG!, Scuzz, and others, depending on which audiences like the song best, as recently many indie type musics are being recognised by institutions such as MTV.