Wednesday 8 July 2009

Jose Gonzalez

Now that we have chosen what song will beusing in our video we think it would be useful to do some background research on Gonzalez. We want to find out what his previous videos have been like and what his previous cd covers and adverts have looked like.
We dont want to completly move away from what the artist is all about. His music is very calm and tranquil and his cd covers are simple and abstract.

The song heartbeats has become quite a popular song and is quite well known. The song featured on an advert for sony bravia TV. This launched the song into a more wider market, yet because the video was so simple but yet so original it made sure that Gonzalez didnt loose his signature original style. The video features a street which then has lots of coloured balls bouncing down the road. It has been slowed down so that the video still remains calm and fits together perfectly with the song.

Tuesday 7 July 2009

Storyboards

We have started to make our storyboards and plan what we want to happen in our music video.
We believe the song is about the life of a prostitute, and her struggle to find happiness, this is taken from the original, of a woman singing rather than a man. In our video we plan to show the life of this prostitute, and the daily routine she goes through.

We want to show this through close ups and extreme close ups. We will also be using a jerky hand held camera which will reflect how uneven their relationship is and how the feelings he feels may not be reciprocated.
We also want to change the colors so that some shots are black and white, with hints of red, such as the red lipstick she will be wearing, we want to use this as our main focus point. We have used the Hey there Delilah video as an inspiration for this. We also quite like how the lights in the video from the city are blurred and make it feel quite soft, it makes the audience feel quite calm.

Overall we want to make the video quite calm and relaxing because that is what the song is all about. But yet we still want to create this juxta position. This can be done through the story of the video and what it is telling the viewer.

The video will begin with a flashback of her in a club,surrounded by people, the thing that will make the audience realize that she is the protagonist, is her red lipstick,on a black and white color scheme. The rest of the video will follow her daily routine, showing how she is alone,and how her life isn't good enough for her. Throughout the video there will be numerous flashbacks, blurring an overall narrative and making it more believable. 

When making a storyboard we are taking into account the length of the song and when the lyrics start and finish. We want the song to be in perfect sync with the video, so we will use slow paced shots to emphasize this. We will also need to think about who we cast as the characters in the video. We have also thought about the mise en scene of the video and what the characters will be wearing. The girl will be wearing knee high boots, a short skirt and red lipstick so that it is really obvious who she is.