What have you learned from your audience feedback?

Audience feedback is hugely important to our video because it can help us to improve it to meet the audiences needs. After doing our first inital cut we showed the video to our audience to see what their initial thoughts were and how we needed to change the video. Our first feedback was that the video lacked a narrative and needed to have more of a story to keep them gripped. We then were able to go out and film more footage in a different location to achieve a higher standard of video. We felt that by acquiring audience feedback we were able to analyse what the video was missing and how it could be improved. In general audience feedback is how every media producer survives because it can only improve the video and result in more money being made. 

After devising a questionnaire we were able to find out what effect our video had on a wide audience. We have collated the results so that we can analyse them and see what parts were successful and not. We wanted to ask the audience how successful they thought the overall video was and what feelings they felt towards the girl as well as what they felt she was feeling. We also asked the audience what improvements they would make to the video to make it more successful. 

Overall we found that the audience thought the video portrayed the feeling of being lonley and sad, through the use of only one person. As we have previously stated in our research we wanted the stereotype of a prostitute to be clear to the audience but then because there is a lack of narrative it allows themto build the story for themselves. All the results show that we were successful in creating this stereotype and allowing the audeince to decide why she feels lonley and what she is going through. Our results also show that were successful in our whole editing process and that the techniques we used (adjustment of colour, speed) all added to the mood and mise en scene of the video.

However our results also show that we could make improvements on creating a clearer narrative. We feel this could be because the audience wants to be able to understand her story better. Through our planning stages we had discussed what the narrative would be and how we didn't want it to be too clear to the audience. We wanted to use Barthes action code, in which we expexted the audience to create meaning through the use of clever mise en scene. Also linking to his enigma code in which we wanted the audience to ask questions of the narrative so that they could decide what was going on in the video. This can be seen in videos such as the plain white tees-Hey there delilah.



The costumes and props in the video become hugely important because they create an idea of a stereotype similar to Dyers theory suggesting that stereotypes reinforce the idea that there are big differences between people. This is true for out video becasue the girl is not relateable she is different to many people. However the emotions and the flow of the song make it easier for the audience to understand and empathise with her feelings of abandonment and lonlieness.
The main need that we satisfied within the audience is of the woman being the visual pleasure and resulting in the object of the male gaze. Mulvey suggests that film always produces a woman that is "to be looked at". This is true for our video not only because of the provocative clothing that the main character wears but also because she is the only person in the video it makes sure that the audiences full attention is on only the girl and nothing else. our feedback shows that we were successful in showing this because the audience felt that they understood she was a prositute and that the mise en scene and costumes were successul in guiding their attention to her.