We have started to do our textual analysis to find out what sort of music videos have already been made and what they do to try and stand out. We want our video to stand out from the rest of the videos but we want it to reach a mass market of listeners that love great music and a great video to accompany the song. The song we have chosen is Jose Gonzales- Heartbeats. As this song is quite slow and calm we want the video to be a juxta position of the song and have quite fast paced editing and diverse range of camera angles and shots but yet still fit in with the story and melody of the song.
We have looked at videos that have this juxta position or something different that makes them stand out from the crowd. We have decided that we don’t want it to be too different from the song because otherwise the video will become too separate from the song. That is why it is important for us to make sure that the storyline and the actual plot of the video is in keeping with the lyrics of the song. We have printed off the lyrics so that we know properly what the song is all about.
We have also watched the music video that was made by the Knife to the song Heartbeats that was made before Jose Gonzalez covered it. It is quite a fast version of the song and the video is quite alternative in its style. We decided that we would stick to using the Gonzalez version because it is more slow and will fit with the style of video we want to make.
In the Knifes version the video is quite colourful and uses quite bright colours on a black backdrop. The video is quite eye catching and memorable. It has a completely different message to what we originally thought after first listening to the Jose Gonzalez version. It is more alternative and modern in its style.
In the Knifes version the video is quite colourful and uses quite bright colours on a black backdrop. The video is quite eye catching and memorable. It has a completely different message to what we originally thought after first listening to the Jose Gonzalez version. It is more alternative and modern in its style.
Fix you begins with Chris Martin walking down a dark street under a bridge, the lighting is dark in places but bright highlighting his face in others. Furthermore a bright spotlight is used in the background which catches the cameras lense at time and creates a good effect of the streetlights or cars, this would look very effective in our video as the girl is walking down dark streets. At the beginning of the video a yellowy fleshy tone is given to the video which then contrasts to the later half which uses tones of reds and blues showing the change in mood and action in the video.
Although he is singing to the words he is almost slowed down as he is walking. This is very effective because it matches with the pace of the song. As the song begins to pick up and get more of a pace so does he and gradually he runs.
The angles used in the video begin with just medium shots but then progress to worms eye view where the camera is slighlty tilted. A combination of closeups and mdeium shots are used to show him moving with the camera and singing to the song. In addition he is rarely ever completely central to the video and stays either on the first or 3rd lines. The camera pans around him at times, showing him from different angles.
At points in the video it flash to clips of him in the stadium, they are short and snappy leaving the viewer wanting more, wanting to know how he is going to get there. Match on action is then used as the song builds and the pace is quickened, showing different locations and shots. The rest of the video is of the band performing in a stadium to thousands of people. It is a simple concept and not hugley excting but is lifted by using a variety of different shots-closeups, medium, long and birds eye. But it is complemented by the lights thats blur the video. The mise en scene is simple and no real props are used, he is dressed in black. The video is stripped back and easy to follow allwoing the viewer to concentrate on the music and as the band as performers.
We chose to analyse this video because we liked how it isnt too complicated and some of the effects used are very effective, such as the red lights and the contrasts of the slow to the fast shots. However we want our video to be a bit more exciting and to create a subtle story.
Paloma Faith-Stone Cold Sober
A much faster paced song than Heartbeats but a very interesting video with a variety of different effects and creative ideas.
The video starts slowly allowing for slower shots and low light colours. By editing some parts of the video and making them balck and white its creates a softer edge contarsting to the brighter colours used in other shots. Bright lights are used in other shots which are almost too bight making the contrast very high, this adds to the alternative edge on the video make it very interesting to the viewer. However when the bright reds are used this makes them stand out more and look more dazzling and exciting. A filter is used in some parts which gives the whole shot a red effect- we would like to use this technique in our video.
A variety of different shots are used in this quick paced manner. The video really fits with the song as they are both fast paced and energetic. On the other hand when the slower parts of the song happen the video slows down and the colours become more muted and strip away all the other parts so you concentrate on just her.
The props and the costume used create this fun almost humorous mise en scene. However the video becomes very different because of all the different props and the way she works around them and makes them work together.
We really like this video because it gels together so well with the song and with the quirkyness of the singer. The tonal range of colour and shots is really effective and we would like to use the bright reds in our video to portray the prostitues lippstick and shoes etc. Altough we want to create a juxtaposition in our video between the song and the video we do want them to gel well together. We think by using the slowed down parts and mixing them with some faster paced parts it will be really successful.
A much faster paced song than Heartbeats but a very interesting video with a variety of different effects and creative ideas.
The video starts slowly allowing for slower shots and low light colours. By editing some parts of the video and making them balck and white its creates a softer edge contarsting to the brighter colours used in other shots. Bright lights are used in other shots which are almost too bight making the contrast very high, this adds to the alternative edge on the video make it very interesting to the viewer. However when the bright reds are used this makes them stand out more and look more dazzling and exciting. A filter is used in some parts which gives the whole shot a red effect- we would like to use this technique in our video.
A variety of different shots are used in this quick paced manner. The video really fits with the song as they are both fast paced and energetic. On the other hand when the slower parts of the song happen the video slows down and the colours become more muted and strip away all the other parts so you concentrate on just her.
The props and the costume used create this fun almost humorous mise en scene. However the video becomes very different because of all the different props and the way she works around them and makes them work together.
We really like this video because it gels together so well with the song and with the quirkyness of the singer. The tonal range of colour and shots is really effective and we would like to use the bright reds in our video to portray the prostitues lippstick and shoes etc. Altough we want to create a juxtaposition in our video between the song and the video we do want them to gel well together. We think by using the slowed down parts and mixing them with some faster paced parts it will be really successful.
We chose to analyse Hey There Delilah, by The Plain White T's, we beleived the video was quiet simple but beleivable to the song and lyrics. Due to the split screen, we felt this was the only factor that made it stand out to other music videos. A hand held camera is used alot to give it the natural feel, as though we are actually watching the woman in the shot, rather than her just being there. Arieal shots are used alot to show the location and the feeling of being alone, which is what the song tries to portray. There isn't a huge variety of shots, which makes it simple and easy to understand, which is paired well with the song and lyrics. The colour of the shots vary from black and white to muted and then high contrasted, depending on the environment.
This has showed us that the lyrics of the song has a great impact of the narrative of the video, and we want to follow in their footsteps. The variation of the colour and contrast depending on the environment, we found as a group that this had impact and more meaning to the viewer, giving a greater understanding, we also wanted to follow through with this idea. However, what we want to do different is to have more impact on the viewer, as the narrative of this song is fairly simple and boring, and nothing really happens in the shots used, other than a woman walking around New York.
This has showed us that the lyrics of the song has a great impact of the narrative of the video, and we want to follow in their footsteps. The variation of the colour and contrast depending on the environment, we found as a group that this had impact and more meaning to the viewer, giving a greater understanding, we also wanted to follow through with this idea. However, what we want to do different is to have more impact on the viewer, as the narrative of this song is fairly simple and boring, and nothing really happens in the shots used, other than a woman walking around New York.
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